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Tuesday, 04 March 2008 07:40 |
Film Like? The new TV ad for the Ford Focus which features musical instruments made from parts of the car. All the music was made by the car parts!
The European Ford Focus is a big reason that Ford sells more vehicles in the UK than any other automaker, so you'll have to forgive the Blue Oval if it goes overboard in marketing one of its biggest stars. You may remember a Lexus campaign that used the sound systems from 12 Lexus LS 460s to create a virtual orchestra, but Ford has taken the musical theme a big step forward. Composer Craig Richey, sound designer Bill Milbrodt, and friends used a five-door Focus fresh from the factory floor, took it apart, then used the car's many parts to create 31 musical instruments. We're not talking flutes and trombones here, folks. The musical maestros used Focus parts to create such original works as a Rear Suspension Spike Fiddle and Door Harp. Ford will then hand over the Motorcraft-edition instruments to a full-blown orchestra to lay the sound track for the next Focus commercial.
Ode to a ford extended three minutes versionCreate Digital Music got to talk to New York-based sound designer Bill Milbrodt, who led a 22-person team to build the instruments, with Ray Faunce III managing fabrication. Composer Craig Richey, who scored The King of Kong, Friends With Money, and Lovely & Amazing (among others), wrote the music for the ensemble. |
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Monday, 03 March 2008 17:21 |
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Harley-Davidson Motor Company (NYSE: HOG) is an American manufacturer of motorcycles based in Milwaukee, Wisconsin.The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway.Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle. Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004). In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that the Motor Company celebrated its 100th birthday. The Motor Company supplies many American police forces with their motorcycle fleets.
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Monday, 03 March 2008 17:19 |
WATCH FULL GALLERY:
A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is piqued. For example Virgin Director Richard Branson was famous as a CEO, but he did not become a global celebrity until he attempted to circumnavigate the globe in a hot air balloon. Another example is Al Gore, whose environmental crusade has elevated him to celebrity status. On the other hand, mass entertainment personalities such as soap opera actors or music stars are likely to become celebrities even if the person deliberately avoids media attention.A famous definition of celebrity comes from the cultural theorist Daniel Boorstin. In his book,The Image: A Guide to Pseudo-Events in America, he cynically describes a celebrity as “a person who is known for his well-knownness . . . a human pseudo-event”. |
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