This creative ad campaign for Melissa was inspired by fairy tales most of us heard growing up. These beautiful ads give us insight on a modern fairy tale, this is how stories like Cindirella, Snow White, Rapunzel and Little red riding hood would look like if put in present reality. When I saw these ads I thought they were advertising bedtime stories, I was very surprised to learn that this advertising campaign was in fact for a shoe brand named Melissa.

Snow White



Cinderella

Little Red Riding Hood



Rapunzel